Limited Edition of primera’s
Alpine Berry Watery Cream

2014.10.01

Increased affection and size! Take the lead in the campaign
to protect abandoned dogs with "special" Watery Cream!

primera releases the Limited Edition
of Alpine Berry Watery Cream.

  • primera uses larger bottles of Alpine Berry Watery Cream as a part of primera Promise campaign to save abandoned dogs.
  • With each bottle purchase, 100g of dog food will be donated to the animal shelters; in return, KARA (Korea Animal Rights Advocates) issues a certificate of donation in the customer’s name.
Limited Edition of primera’s Alpine Berry Watery Cream

The eco-oriented cosmetic brand primera (www.primera.co.kr) launches Limited Edition of Alpine Berry Watery Cream, a larger sized version of primera’s best-selling hydration cream Alpine Berry Watery Cream—for a special use.

In celebration of the third anniversary of environment-friendly primera Promise campaign, Alpine Berry Watery Cream Limited Edition delivers a hopeful message, “Save a life. Be a family” to protect abandoned dogs. To implement this campaign, the size of original watery cream has doubled.

In line with primera’s self-promise campaign, Alpine Berry Watery Cream Limited Edition is introduced publicly to save abandoned dogs and prevent further cases of abandonment. In order to create a world where nature and human beings coexist harmoniously, primera has launched a campaign to share their brand philosophy of no animal testing with consumers. For each purchase of the limited edition products, 100 grams of dog food will be donated to the animal shelters while primera shop will issue certificates indicating “ethical purchase” from KARA, an animal rights advocacy group.

In addition to the volume increase from the original 50ml to 100ml, Alpine Berry Watery Cream Limited Edition contains an array of nourishing ingredients. The cream is composed of alpine berry whose tenacious life force allows it to germinate even in freezing, uninhabitable environments. Aloe vera leaves are deeply hydrating while antioxidative papaya enhances skin vitality and sustains hydration for 24 hours.

The Limited Edition of Alpine Berry Watery Cream will be available nationally in October at department stores, online, and flagship store in Myung-dong.