This year, at the third annual love earth campaign called “Keep it up, earth and youngsters,” several friends of primera joined together to raise environmental awareness: Kyou Hyuk Lee (speed skater), Lim Kim (singer), J Rabbit (band with two female artists), and Won Pyo Hong (illustrator).
They played a beautiful, harmonious tune with upcycled instruments—created with used empty bottles of Miracle Seed Essence—as a gesture of soothing and comforting sick earth and disheartened youth. Even at their first meeting, the participants cooperated effortlessly; despite prolonged hours of shooting, the recording progressed smoothly, and the atmosphere was amicable throughout the whole day.
This season, the friends of primera present a skin enhancing treatment called Miracle Seed Essence (150ml / around 45,000won) containing 93.1% lotus seed extract; the essence moisturizes superbly with extraordinary antioxidative ability to achieve a refined skin tone, texture, and clarity. For the entire month of April, as a gift upon purchase of Miracle Seed Essence, shoppers will receive reusable eco bags with illustrations of encouragement for youth and earth.
Singer Lim Kim: “Challenge, failure, success, and frustrations are the privileges of youth.”
Speed Skater Kyou Hyuk Lee: “I cheer for young people who thrive and race to achieve their goals in life as we speak.”
Illustrator Won Pyo Hong: “Together and side by side, as partners, the earth will be a happier place.”
Singer J Rabbit: “It is our hope that our music will provide happiness and comfort to young people who are tired and weary.”