2012 primera’s Love Earth Campaign

With friends of primera, earth and youngsters,
keep it up!

 

With friends of primera, earth and youngsters, keep it up!

On Earth’s Day in April, the eco-oriented brand primera comes together with four celebrities from various backgrounds to positively contribute to earth. Based on the concept of marvelous sprouts that germinate with a burst of energy after prolonged waiting, the campaign aims to spread with cheer a hopeful and encouraging message for nature and weary youngsters. In support of environment conservation and ethical consumption, a portion of Essential Seed Treatment sales will be donated to the Biodiversity Foundation, an organization that promotes and implements biodiversity and nature conservation.

During the month of April, primera nationally sold Essential Seed Treatment and the “Germination – the Limited Edition” containing message pots designed in collaboration by four celebrities. Nan Do Kim (professor of Seoul National University and author of I am in Pain. Therefore, I am youth), Soy (singer and actress), Rooftop Moonlight (indie band), and Bo Ram Lee (web-comic writer) participated in this limited edition to convey a message of hope for nature and youth. Writer Bo Ram Lee created the basic designs of the sprout pots; Professor Kim, Clear-up in the Essential Seed Treatment Line; Soy, Moist-up; Rooftop Moonlight, Tone-up; and Bo Ram Lee, Lift-up. After creating the initial designs, the group collaborated until completion. The behind-the-scene footage of making of sprout pots as well as daily routine of celebrities are disclosed.

 

2012 Friends of primera

Professor Nan Do Kim, Soy, Rooftop Moonlight, and Writer Bo Ram Lee