Campaign

Love the Earth Campaign Love the Earth Campaign

Love the Earth Campaign

with Friends of primera Since 2012, for its annual celebration of Earth’s Day in April, primera has initiated environment-friendly campaigns, adhering to the slogan “Keep it up, earth and youngsters”, to promote environmental causes. primera joins friends from diverse backgrounds in the attempt to send a cheerful message to sick earth and young people. A portion of the revenue from “primera Sprouting Limited Edition” will be donated to Jane Goodall’s environment preservation foundation called “Roots and Shoots” (the Biodiversity Foundation).