Beautiful Fair Trade
Beautiful Fair Trade by Primera
In 2013, Primera signed a contract for “Beautiful Fair Trade” with the village of Jamui in India. The contract involved purchasing mango seeds and fruits from the Jamui region to produce Mango Butter Comforting Body Lotion products aimed at stimulating the local economy.
One of 38 districts in the Bihar State (northern India), has the lowest per capita GDP in India.
In Jamui, women are...
Not welcome when they are born. As they grow, girls receive no education, so it is difficult for women to have any hope in their lives. In 2013, Primera donated 1,000 mango trees to girls in Jamui thanks to the love and support from an overwhelming number of people.
What do these mango trees mean to girls in Jamui?
Mango trees represent hope. They help girls study as much as they want in school with their friends, they help them lead happier lives with their families, and make a variety dreams come true.
Now, it’s your turn to buy products from our Mango Body line produced through our Let’s Love campaign and deliver dreams as well as hope to the girls in Jamui.