2013 Let’s Love Campaign

You can be a miracle to someone.

Upon the release of Mango Butter Comforting Body Lotion, primera’s environmental activism continues overseas.

primera’s Let’s Love campaign is a matching grants program between primera and customers, initiated to improve the squalid living conditions of underprivileged females in Jamui, India through mango seeds donations. For each purchase of Mango Butter Comforting Body Lotion, this social contribution program enables the customers to select an option of donating 2,000won in sponsoring for a mango sapling to families in Jamui, India. In addition, primera participates in “Beautiful Fair Trade” – a raw material procurement agreement with the Jamui district in purchasing Jamui’s indigenous mango – that allows customers to aid in the economic development of India simply by purchasing Mango Butter Comforting Body Lotion.

 

The rationale of eco-friendly brand primera’s choice of Jamui, India

With the lowest GDP in India, the highest female illiteracy rate, and highest infant mortality rate, Jamui is the poorest and most underdeveloped city in India. Women do not have human rights, nor do they have the opportunity to pursue education. Exacerbating their already hostile social environment is the old marriage custom of dowry that causes such great financial burden to women and their families that they resort to infanticide. For Indians, mango trees are considered sacred and precious with immense monetary value since they provide a firm foundation for India’s economy that help young girls to pursue their studies, or even prepare dowry that can substantially improve their life quality.

 

You can be a miracle to someone.

You can be a miracle to someone.
Collecting mango seeds of love – Purchasing mango seeds of love – Packaging mango seeds of love – Manufacturing mango butter – Selling Mango Butter Comforting Body Lotion – Donating mango saplings of love – Planting mango saplings of love – Harvesting mango fruits of love

 

For dehydrated and overdried skin, mango butter is it! Trust the power of mango butter.

Mango Butter Comforting Body Lotion is the perfect item for those suffering from dermal irritation, flakiness, and extreme dryness! Ultra-moisturizing mango butter and jojoba oil supplement skin’s natural lipids while bilberry sprout extract protects and provides nutrients and living energy to the skin to achieve velvety softness and resilience all day long. Containing the 5-Free System – a formula free of artificial pigments, mineral oils, artificial fragrances, animal ingredients, and dioxins – Mango Butter Comforting Cream is safe for all ages. Remember that with daily application of Mango Butter Comforting Body Lotion not only does the skin improve but the life quality of women and children in the Jamui district.

 

The Story of a Jamui Girl

 

Amorepacific’s First “Beautiful Global Trade”